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Originally posted on VentureBeat:This past year, digital advertising online and via mobile crossed the $40 billion mark for the first time ever, according to the Internet Advertising Bureau. Since 2004, the average growth rate has been 18 percent. And this year, digital ad revenues surpassed broadcast television for the first time.
Not shockingly, mobile is leading the charge.
Introducing the NEW Evolution of Video Community! Now with 3 ways to participate and get paid! Join the EOVC Panel, download the software, or send us your bill! Click here to get started!
Centris President Steve Ennen is speaking at the 2014 ANA Conference. Along with Gordon Smith, the two will present “ADVERTISING ALCHEMY”, a glimpse into how advertisers and their ad agencies seek to derive commercial gain by creating intellectual property. Click here for more details.
The latest data from Centris’ Evolution of Video Community panel suggests the fear that Aereo has the potential to erode pay-TV operators market share is well-founded.
Introducing the NEW Centris Evolution of Video Community!
Now with 3 ways to participate and get paid!
Join the EOVC Panel, download the software, or send us your bill!
Click the link for more information http://centris.com/EOVCV2.html
Get started today!
Mobile Data: Friend or Foe to Traditional Home Internet http://ow.ly/uBIST
Mobile Data: Friend or Foe to Traditional Home Internet? New research from @centrismarsci http://ow.ly/uBJBG
In the wake of the recent net neutrality ruling and subsequent deal enabling Netflix to deliver video content directly to Comcast’s network rather than using a third-party network, Centris surveyed US consumers to gauge their awareness of the net neutrality issue and its potential impact on video streaming.
While it remains to be seen what impact, if any, changes in net neutrality will have on…